The holidays are a beautiful time for SEO marketers
especially for those in e-commerce in affiliate marketing
it’s that time of year when people spend tons of money to buy gifts for friends, family, and loved on, and going a bit over budget it’s pretty common
in fact in 2019, American consumers plan to spend $942 on just Christmas gifts alone.
that you can easily go and spend your ad dollars during the holidays Bruce sales, but CPC and CPMs are usually much higher during this time which will dig into your profits, or you can implement and dead simple SEO strategies to drive organic traffic to your site holiday after holiday after holiday
so in this tutorial I’m going to cover some simple tips you can implement for the holidays that I’ll help you rank your pages higher at arguably me busiest seasons of the Year.
Now, before we get started its importance known a couple things about doing SOE for the holidays.
and this will help us set realistic expectations for the SEO tips I’m about to share with you.
1. SEO takes time
number one SEO take time, so you need to actually plan and implement a strategy in advance
for example a lot of e-commerce sites will begin promoting the next holiday soon after 1 passes
2, Holiday-related queries are seasonal-Obviously.
but what may not be obvious to some is that many of these queries are freshness-dependent
and that means, these pages need to be updated.
and we will go deeper into this for some of the SEO tips.
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Alright, so ;et’s get started with the first holiday SEO tips and that is to add internal link on high-authority pages to your holiday pages.
so for a lot of sites, the home page is going to be your most linked-to page.
And with backlinks comes Authority.
So by Linking out to these holiday pages and posts, you are effectively passing pagerank to URLs that could use it during that time of the year.
But You Shouldn’t stop at your homepage.
You should also look for other relevant pages on your site.
to do this, go to Google and Search for site:yourdomain.com and then the name
and this will show you pages on your site that mention the holiday name.
Now, you don’t necessarily need to use the holiday name.
if there’s a spesific product or type of product, you are promoting over the holidays, then you can run different searches for those
so I’ll just change the holiday name to the name of a product they want to promote and run the search.
then it’s just a matter of visiting the pages and Adding relevant links if possible.
Now, again, Just Because You do it, it doesn’t mean that things are going to change instantly.
Consider doing it around 1-2 Months in advance if possible or after the previous holiday season.
And this will give Google and other search engine crawlers time to crawl those pages and discover new links.
2. Find seasonal topics and create pages for them
Alright, the next tip is to find seasonal topics nad create pages for them
Now, while there are some businesses that actually see a decrease in revenue during the holidays, most consumer based businesses have seasonal pages they should be creating.
Let’s take a not so obvious Profession as an example, like dentists.
you might think that this profession doesn’t have much to do with any holidays because it’s an essential service and if you can afford it ore you are insured,you will probably go.
but did you know that there is huge spike in Halloween dental-related queries every single year ?
and there is actually even more searches for christmas dental queries.
in fact, both of these queries have hundreds of monthly searches in the united state, where search intent is mostly based around dental tips and ideas.
and a key thing to note is that search volumes in SEO tools are based on 12 month averages.
Meaning, there is going to be way more searches that happen in that 1-2 month period, than for the rest of the year, making those months potentially very high traffic.
so to find keyword ideas for these pages, you will need to start with a list of seed keywords.
so I would start by listing out the different products and / or services you sell.
For Example, if you had an ecommerce store that sold consumer electronics, you might add in things like air fryer, headphones, laptop etc.
Next, you will need to run these keywords through a keyword research tool.
and I am using Ahrefs’ Keyword Explorer.
so I will just paste in this list of keyword and run the search.
Next, I will head over to the matching terms report.
Now, to narrow in on relevant queries, I will hit the include box and paste in a list of holidays.
I will also hit the any word tab and apply the filter.
And now you will see a list of relevant keywords to your products and services along with their metrics.
Now, relevant keyword to holidays don’t have to include the actual name of holiday.
it can be related to the person that people are buying for.
Mother’s day and father’s day are the most obvious examples.
for example, if we use “Golf” as our seed and go back to the matching terms report.
we can hit the include box and type in phrases like “for mom” and “for dad”
and also Visit Seo Media Studio
Again, I will chose the any word tab and hit apply.
and as you can see, we found out that “golf gifts for dad” seems to be a pretty popular query.
Now, if I click on that keyword, you can actually see the trend of searches.
and as you can see there are some noticeable spikes every year.
one around june, which is around father’s day, and one in December which is Christmas time.
Now, if you are able to find some good holiday topics for your website, you will need to create pages for them.
So you will have to do things like see if you can match searcher intent and analyze your chances of ranking for that keyword.
and we have a full SEO course that teaches you how to do this, so I Will that up in the description.